Don't Do NYC Dirty Campaign

Don’t Do NYC Dirty | Official PSA | Sanitation Foundation x New York Nico

Let’s show our city the respect it deserves. This official PSA from the Sanitation Foundation is part of a citywide sustainability and anti-litter campaign urging all New Yorkers to take pride in our streets and Trash Your Trash. Directed by Nick Heller (@NewYorkNico) and developed in collaboration with Arnold Worldwide, the spot captures what makes NYC great: our people, our pride, and our power to create change together. Whether you're passionate about sustainability, public health, community action, or keeping New York beautiful, this is your call to action. Join the movement. Learn more and get involved at sanitationfoundation.org